Sprite x Marvel
Recognition: Communication Arts, Addys 3 x Gold
To promote Sprite Zero’s partnership of Black Panther: Wakanda Forever, we wanted to build an experience for the two brands that went beyond a simple promo, partnership, or advertisement.
Black youth creators and arbiters of hip-hop culture aim to shift the culture and innovate, but that’s not easy to do when they face an intense pressure to know who they are and find their voice at a young age.
So, we created Sprite Zero’s: Hall of Zero Limits, an immersive, exploratory experience built in partnership with Black Panther: Wakanda Forever, to help creators find inspiration and spark their gifts.
We vastly exceeded engagement goals by gaining 1.75 million unique visits, with each user averaging over 4 minutes (yes, FOUR minutes) per visit.
